Pulaski Dental
Building a thriving practice,
one smile at a time.
ChallEnge
Pulaski Dental needed to evolve from a single-provider practice into a community-facing brand with broader recognition and stronger market presence. The rebrand had to introduce their new state-of-the-art facility and growing team while building credibility and excitement in the Pulaski community.
Solution
We developed and executed a multi-channel campaign that blended strategy, design, and storytelling:
- Rebranded from Hammerbeck Dental to Pulaski Dental with a fresh, community-centered identity.
- Designed and produced a cohesive package of launch materials, including event invites, flyers, email newsletters, and social media campaigns.
- Introduced a refreshed color palette anchored in bold chartreuse and deep black, aligning the visual identity with the new modern facility.
- Created distinctive, memorable collateral, from square-shaped brochures that stood out from typical dental leave-behinds to premium spot-gloss business cards and review-request cards with QR codes.
Result
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