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STRATEGY & DESIGN
FOR S
MALL BUSINESSES
WITH BIG AMBITIONS.

ABOUT

BIG AGENCY EXPERTISE,
S
MALL BUSINESS HEART.

Focus on your business while Hynes Digital supercharges your marketing.
We leverage data and cutting-edge platforms to grow your business's online presence. With marketing acumen honed at renowned agencies, we combine big agency expertise with a genuine small business heart—ensuring personalized attention without the steep price.

FOCUS AREAS

FOCUS AREAS

→ Understand Your Business Goals 
→ Identify Target Markets 
→ Psychographic Research to Understand How Audiences Think & Behave 
→ Competitive Landscape Analysis 
→ Develop Brand Positioning: Making Your Business Stand Out & Feel Distinct 
→ Develop Messaging & Tone: Manifesto, Mission Statement & Elevator Pitch 

→ Brand Naming Exploration 

→ Communications Strategy to Reach Target Audiences Effectively 

01
BRANРSTRATEGY

 → Logo Design 

 → Color Palette 

 → Graphics, Imagery & Icons 

 → Typography Suite 

 → Packaging Design 

 → Brand Styling Guidelines 

 → Licensing, Copyright & Trademark 

02
BRANРIÐENTITY

 → Website Strategy 

 → Analysis of Competitors' Sites 

 → Website Architecture 

 → Website Design for Net-New & Redesigned Websites

 → Website Design for Existing Sites Built in Wordpress, Webflow, Wix, Squarespace, Figma, and More

 → SEO Strategy & Design Implementation 

 → User Experience (UX) Research & Testing 

 → Content Management System (CMS) Setup & Post-Launch Trainings 

 → Ongoing Optimizations & Maintenance Available for Monthly Fee 

03
WEBSITE ÐESIGN 

 → ChatGPT, Bing, and Bard Integration Strategies & Trainings for Your Business   

 → Organic SEO Performance Audit of Existing Website 

 → Comprehensive Target Keyword Research 

 → Recommendations to Improve Website SEO, Increase Organic Traffic & Grow Your Business 

 → Recommendations for New Article and/or Video Content 
→ Improvements to Website Speed & Google Quality Score 

 → Insight Into Search Volume Trends, Behaviors & Opportunities for Your Business 

 → Website & Content Optimizations Available on Ongoing Basis 

04
CHAT AI & SEO

 → Create Google Business Profiles From Scratch & Improve Existing Profile 
→ Leverage SEO Target Keywords Throughout Profile 

 → Boost Site Traffic From Google Maps & Grow Your Local Clientele 

 → Automatically Request Reviews After Client Interactions 

 → Increase Total Number of Reviews on Google, Yelp & Others Review Sites 

 → Boost Aggregate Star Rating Toward 5.0 or Maintain 5.0 Rating 

05
GOOGLE PROFILE LISTINGS

 → Tone & Voice That Reflects Your Business's Brand 

 → Consistent Messaging Throughout Marketing Materials 

 → Strategic, SEO-Friendly Copy for Your Business Website & Business Profile 

 → Copywriting for SEO: Page Titles, Descriptions & Metadata Featuring Target Keywords 

 → Copywriting for New/Existing Article & Video Content 

06
COPYWRITING

 → Website & SEO Performance Reporting on Recurring Basis

 → Thoughtful Insights & Optimization Recommendations

 → Website Analytics Tools Available for Setup: Google Search Console, Google Analytics & Tag Manager 

 → SEO Analytics Tools Available for Setup: SEMrush & SE Ranking

07
PERFORMANCE ANALYTICS

PROJECTS

PROJECTS

I worked on some of the above projects before starting Hynes Digital

TESTIMONIALS

TESTIMONIALS

WHAT MY CLIENTS SAY

My business partner and I had been recommended to Devin for updating our entire business model. Devin instantly understood how he could help our real estate company grow. Our website went from OK to remarkable in the branding, wording, and flow of it. His expertise in Google SEO, keywords, and website analytics is extraordinary and helped our business take off to levels we hadn't dreamed of. He put together a comprehensive timeline and stayed on schedule throughout the process. If you are thinking of hiring Devin, don’t think twice. He is worth every dollar you spend and will take your digital presence to a whole new level. On top of all that, he is a really nice guy, too!

Karen P.

Real Estate Agent

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