Interfaith America
Rebranding a movement for bridgebuilding: from Interfaith Youth Core to Interfaith America.
ChallEnge
For more than two decades, Interfaith Youth Core (IFYC) built a strong reputation as a national leader in interfaith cooperation on college campuses. As the organization’s influence grew beyond higher education, its name and identity no longer fully reflected its mission or reach. IFYC needed a new brand that could represent its broader work in helping people of all faiths and worldviews strengthen civic life together. The challenge was to create an identity that resonated with longtime supporters while also inspiring a wider national audience.
Solution
We began with extensive stakeholder research, including more than 60 interviews with internal leaders, staff, and partners. Insights from that process guided the selection of a bold new name, Interfaith America, and the development of comprehensive brand guidelines.
The refreshed identity introduced a new logo, color palette, and iconography system. A distinctive ligature, or “bridge,” between the letters R–F signified interconnectedness. We extended the identity across sub-brands such as Interfaith America Magazine, creating consistency while allowing flexibility for specific audiences.
Alongside the brand development, I also led website strategy, UX, and design. The new website featured a simplified architecture and a modern, welcoming interface to announce Interfaith America to the world.
Result
The rebrand positioned Interfaith America as the leading voice of a growing civic bridgebuilding movement. With a modern identity and digital presence, the organization now has the tools to expand its reach, inspire collaboration, and energize its mission.
The launch was met with positive reception from stakeholders and partners nationwide. The new brand provided clarity, accessibility, and a unifying platform that reinforced Interfaith America’s role as a trusted leader in shaping a more pluralistic future.
